Weaponized food intel apparatus as well as tech gadgets- high fructose corn syrup supposedly more addictive then cocaine and heroin. Preservatives hard to digest turns into fat. Since 1950 our food supply has been tainted with junk, high profit motive and solution based cancer industry diabetes etc.. Big pharma and Silicon Valley hooks- meds for high blood pressure etc..
(Hooked- Nir Eyal-www.nirandfar.com-) Manipulation matrix- VC companies with the best and brightest figuring out ways to turn us into zombies- Opiate addiction analogy- Are you building a vitamin or a painkiller- clichéd question in VC circles- The answer is always a painkiller where 65k people have passed on last year alone because of addictive and deadly opiates. This is because painkillers solve obvious need and have quantifiable markets. Build painkillers not vitamins- Hegelian Dialectic- problem- reaction- solution. Hook model gets people addicted to their tech gadgets-
The Dealer- "creating a product that the designer does not believe improves the users life and that he himself wouldn't use is called exploitation". The tech wiz bangs with all of the brains wouldn't let their kids use these products- X box Smart grid- Zuch Town- the incessant need to smoke cigarettes in what used to be the majority of the population has been replaced by a nearly equal compulsion to constantly check our electronic devices. Purdue Pharma now wants to sell a less addictive opiate after decimating populations in Appalachia and destroying a generation of addicted souls. Psychological profit motive- Tribal Validation fb, Twitter, instagram- hook cycles- dopamine surges these people have it all figured out. Internal and external triggers- "Connecting internal triggers with a product is the brass ring of technology" Great book very insightful and well researched.
Connecting the dots from all of the angles of addiction comes full circle- Good habits and bad habits- Something done with little or no conscious thought. "Building a habit forming product is an in iterative process that requires user behavior analysis and continuous experimentation." Most people don't get addicted but many people do.
(Hooked- Nir Eyal-www.nirandfar.com-) Manipulation matrix- VC companies with the best and brightest figuring out ways to turn us into zombies- Opiate addiction analogy- Are you building a vitamin or a painkiller- clichéd question in VC circles- The answer is always a painkiller where 65k people have passed on last year alone because of addictive and deadly opiates. This is because painkillers solve obvious need and have quantifiable markets. Build painkillers not vitamins- Hegelian Dialectic- problem- reaction- solution. Hook model gets people addicted to their tech gadgets-
The Dealer- "creating a product that the designer does not believe improves the users life and that he himself wouldn't use is called exploitation". The tech wiz bangs with all of the brains wouldn't let their kids use these products- X box Smart grid- Zuch Town- the incessant need to smoke cigarettes in what used to be the majority of the population has been replaced by a nearly equal compulsion to constantly check our electronic devices. Purdue Pharma now wants to sell a less addictive opiate after decimating populations in Appalachia and destroying a generation of addicted souls. Psychological profit motive- Tribal Validation fb, Twitter, instagram- hook cycles- dopamine surges these people have it all figured out. Internal and external triggers- "Connecting internal triggers with a product is the brass ring of technology" Great book very insightful and well researched.
Connecting the dots from all of the angles of addiction comes full circle- Good habits and bad habits- Something done with little or no conscious thought. "Building a habit forming product is an in iterative process that requires user behavior analysis and continuous experimentation." Most people don't get addicted but many people do.
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